As an affiliate manager, you'll be tracking many metrics as indicators of your affiliate program's growth. Not all indicated progress toward marketing goals. So, define the role of affiliate marketing in your marketing mix. If the main purpose is to increase traffic, you will focus on traffic-related metrics. Affiliate marketing that should increase sales should be evaluated by revenue-related metrics. These are your KPIs or . Why You Need a Setup for Affiliate Marketing Even though affiliate marketing doesn’t require a huge investment, you can still lose money or damage your company’s reputation if you don’t understand what’s going on.
That's not all. Settings allow you to be more proactive. When you've industry email list determined what your marketing strategy needs from your affiliate marketing program, you can actively seek out high-potential partners with some dedicated affiliate research. If your data is accurate, you can also continuously optimize your affiliate program. So, keep your strategic goals in mind as you read through this article explaining important affiliate marketing metrics. Ask yourself how relevant this metric is in evaluating the effectiveness of your affiliate program and individual affiliate agencies. What metrics are important for affiliate marketing? We'll start with the obvious metrics and move on to metrics that can help you evaluate the performance of the affiliates.
You care about. See how you can spot high-potential affiliate marketers and gather data to make them offers they can't resist (or don't want to resist anyway). Metrics Measured Per Affiliate: Clicks Measuring the number of clicks an affiliate gets that sends a visitor to your website or landing page is the basis. Many affiliate programs are designed to increase reach, and measuring clicks is one way to evaluate clicks. Clicks show how much exposure your product or brand has received from affiliates. Also, for brand awareness campaigns, clicks are the first indicator of reaching a wider audience. However, clicking alone is not enough in most cases. To better measure affiliate performance, you'll need to weigh clicks against other metrics, such as signups or purchases.