News Marketing Websites More Contact Us Blog Topics of the Month Internet Sector. What You Need to Know About Marketing Blog Entry Dates This Month Theme Internet Fields. What You Need to Know About This Important Element of Your Business Identity Domain names are often overlooked when analyzing the branding strategies of internet businesses. And it all starts with it because its the website address where we direct traffic from search engines and invite customers to shop or submit queries. So dont underestimate the impact a domain name can have on your business success. In our article we discuss the most important issues related to domains. What exactly is a domain A domain is nothing more than the internet address where we park the website. It consists of a name and an extension ie the dotted element such as it can be. etc. A domain is important both from the standpoint of search engine algorithms and internet users themselves because it allows you to quickly find a given page on the web. So you can compare it to the address of the companys fixed headquarters. The domain name we choose The Internet domain name should be easy to remember.
Keep it as short as possible and easy to pronounce. We recommend a simple test here. If you already have some ideas call a friend and say the name of the pre selected domain name again. If you have to spell every time to get the person on the other end of the phone to spell the address correctly then go ahead and figure it out. The easiest and completely natural solution for a domain name for a company website is to use the company name. This process Netherlands WhatsApp Number List advantages. There is little risk that the domain is already taken provided the name is unique of course. Secondly such a domain will immediately become an element identifying a given company which will also allow to build the brand of the company based on it. Thats why for example the German sports equipment giant goes directly to the website under the domain instead. The point here is to increase the reach of the brand and make its name familiar to customers which will make it easy to remember in the long run. However there are many companies that prefer a domain name that does not contain the company name but clearly mentions the business profile. Were talking here about so called generic domains based on key constructs related to specific industries.
The obvious benefits of building for example or here are increasing the reach of a website in search engines and easily directing customers there. This is especially desirable for online stores. Of course there is nothing to hinder the creation of two brands based on different fields. For example a companys picture page will be placed under a domain built in its name while an online stores website will run under a generic domain. The ideal would be to combine these two strategies in one domain however this is difficult as many domains are already taken and also needs to be well named come up with a brand name. The market leader in Polish tire sales can serve as an example as part of the address which both promotes the brand name and clearly indicates the theme of its activities. Which extension to choose is a very interesting topic. On the one hand most companies operating in our country would like to have an address ending in. On the other hand such domain names are disappearing rapidly and they are registered for investment purposes. So interest in alternative extensions inevitably grew with name suffixes.