Thus the customer has enough logical arguments to take away the fear and justify the purchase in front of others. The ads are doing him a favor here, delivering the reasons straight into his lap. But you're not Daimler. What can you do as a smart blogger? Which paths can you take as a blogger? There are a variety of paths you can take. Here are four powerful ways to address logical utility: Eliminate the risk: This is a big and important point. You must do everything you can to shift the customer's risk from their shoulders to yours.
You need to reassure your reader that they can't make a stupid decision. Guarantees are wonderful here. If your customer is not satisfied, they get their money back. No ifs and buts. Show customer opinions: Customer opinions are so strong and should not be missing from any good advertising text. Show the Israel phone number list genuine opinion of your customers. Don't edit your text, it looks more authentic and increases your credibility. Use as many customer reviews as possible. Because what others say about you and your product carries more weight than what you say about your product. Compare the price.
This is not for everyone. But if it fits, then it's right! Try to link a monetary value to your product here. If your $37 ebook helps me save $1,000 then the price comparison is really small. €1,000 in relation to €37 is really nothing. And remember, you can compare apples and oranges in copywriting. e-book, but with a €97 video course, for example. Show measurable results: What exactly does your product do? What problems does it solve? Has your product helped 81% of customers get a six pack? Are your customers reducing their costs by an average of 54%? When it comes to logical use, always try to use numbers.